Vision, Mission and Value Proposition
Vision
The full agriculture value chain believes FCC is “advancing the business of agriculture” by providing financial products, tools and knowledge tailored to producers and agribusiness operators. Our customers are advocates of FCC and can’t imagine doing business without us. We are a strong corporate citizen and an employer of choice everywhere we operate. Our focus on continuous improvement makes it easy for customers and employees to do business. We are financially viable and invest significantly in the agriculture and agri-food industry.
Mission
The purpose of the corporation is to enhance rural Canada by providing specialized and personalized business and financial services and products to farming operations, including family farms, and to those businesses in rural Canada, including small and medium—sized businesses, that are businesses related to farming. The primary focus of the activities of the corporation shall be on farming operations, including family farms.
Public Policy
Our purpose is to enhance rural Canada by providing specialized and personalized business and financial services to small and medium-sized businesses that are related to farming. These are exciting times in agriculture as the industry is constantly changing and evolving. From financing to training and software, community programs and knowledge, our commitment to the agriculture industry remains strong.
We believe our public policy role permeates everything we do. For example, our brand is exemplified by our positioning line, "Advancing the business of agriculture." This illustrates our belief that agriculture, including the full value chain, is a business. It tells people that we are a visionary organization committed to helping producers and business operators succeed in a complex agriculture industry.
The FCC Value Proposition.
What you can expect from us.
FCC proudly serves Canadian agriculture as the leading provider of financing to the industry since 1959.
We focus on the primary producer as well as suppliers and processors along the agricultural value chain. We provide our customers with flexible, competitively priced financing, equity, insurance, management software, information and learning.
These services help our customers make sound business decisions and experience greater success.
We take time to get to know our customers, their individual needs, goals and vision for the future. We work with them through challenges and help them pursue opportunities.
We're easy to do business with.
Agriculture. We know it. We love it. We're in it for the long run.
